Azallea | Your privacy matters.

Our Motivation

2002

Target’s Marketing Department employed a mathematician who was tasked with determining whether a particular customer is pregnant by using statistics and predictive analytics. The New York Times Magazine published an article about the story in 2012.

2020

Consumer Reports investigation examined five popular Period tracking apps and found they all shared user data with third parties for marketing and other purposes.

Privacy International conducted an identical analysis and reached a similar conclusion — the most beloved apps store and share a "dizzying" amount of data about their users.

2021

The Federal Trade Commission (FTC) has reached a settlement with one of the most popular Period tracking applications over allegations it shared users’ health data with third-party app analytics and marketing services, despite promising to keep its users’ sensitive health data private. TechCrunch published an article about the story.

2022

The expert reviews in the latest Mozilla *Privacy Not Included buyer’s guide clearly show there are continuous privacy concerns regarding Period and Ovulation tracking apps — 80% of the researched applications are labeled — *privacy not included with this product.

We believe privacy is a fundamental human right, and no one should abuse it;
We believe customers' data should not be monetized in any form. No ads. No creepy trackers. No data brokers. No affiliate marketers;
We believe in challenging the status quo.

At Azallea, we deeply believe that respecting and protecting your privacy is an ethical thing to do. We choose actively to protect your data from ourselves and others by not collecting it.

Azallea exists to provide women everywhere with a tool for truly private Period tracking. That is our only goal, and we take it very seriously.

Meet Azallea

You have full control — your data is stored in a local database on your phone and never leaves it;
Monetization strategy based on a fair one-time price. Not on ads, not on surveillance capitalism;
Easy to read and understand Privacy Policy.

Track your Period and see predictions about your Ovulation day and next Menstrual cycle;
Protect your data through an authentication mechanism, including biometric authentication;
Azallea could notify you about an upcoming Period and Ovulation day — you control when.

About us

We are completely independent, self-funded, bootstrapped, and debt-free. We are not interested in raising funds or taking investments — not from individuals, not from institutions, not from venture capitalists. We choose the paid application business model rather than surveillance capitalism.

Our business model has nothing to do with collecting and analyzing "dizzying" amounts of personal information from our users and using it to mine behavioral insights to sell advertisements or monetize it through other means. We operate a sustainable project funded solely by our users through the fee they pay.

If you have any questions, issues with the app or a feature request, you can contact us at: hello@azallea.app .